Stories, Storytelling, Story-Selling in Business 2

Brain Bank

Brain Bank – One of Australia’s better-known corporate transformation programs will soon be used to christen a new central training centre for ANZ Bank. The ANZ Breakout Centre will open its doors in Melbourne’s CBD later this year. Initially devised by McKinsey & Company, the Breakout Program has since become part of the corporate lingo at ANZ. The new training centre will be an apt tribute to Breakout’s biggest champion, departing chief executive of 10 years John McFarlane, who leaves in September.

Source: AFR Boss, July 2007, Vol. 8